September 2025 San Antonio Housing Market Update: Why Nearly 1 in 4 Sales Are Falling Through
The San Antonio housing market continues to evolve in surprising ways. According to Redfin, nearly 23% of home sales in July 2025 were canceled — that’s almost one in every four pending deals falling apart before closing. Compare that to just 19.9% last year, and it’s clear buyers are showing more hesitation than we’ve seen in years.
So, what’s driving this shift, and what does it mean for you if you’re buying or selling in today’s market? Let’s dive into the latest numbers and some strategies to help sellers succeed despite the uncertainty.
🎥 Watch the Full Market Report Video
Click below to watch my September 2025 San Antonio Housing Market Update on YouTube:
📊 Key Market Data (August 2025)
Here’s a snapshot of what’s happening in the San Antonio housing market right now:
- Inventory: 5.56 months (balanced market, up 3.54% MoM)
- List-to-Sold Price Ratio: 95.9% (down 1.27% MoM)
- Days on Market: 49 days (up 11% MoM, typical for back-to-school season)
- Median Sold Price: $295,000
- New Listings: 2,681 homes, down 7.8% MoM
- Pending Sales: 1,429 homes, down 16% MoM
- Active Listings: 9,422 homes, slightly up 1.5% MoM
These numbers paint a picture of a balanced but slowing market. Homes are still selling, but buyers are taking longer to commit — and many are walking away altogether.
🏗 Builder Incentives: The New Competition
Builders aren’t sitting back. They’re aggressively working to attract buyers with incentives that are hard to ignore:
- Rate Buydowns: Scott Felder Homes is advertising 3.99% fixed rates on select homes.
- Step-Down Programs: Davidson Homes is offering 1.99% in year one, gradually rising to 4.99% in year four and beyond.
- Price Reductions: Many builders are trimming list prices to clear out end-of-year inventory.
For traditional sellers, this is the competition. Buyers comparing resale homes to new builds are seeing lower rates, new appliances, and warranties — making it critical to stand out.
💡 5 Strategies for Sellers in Today’s Market
If you’re thinking about selling this fall, here are five strategies that can dramatically improve your odds:
- Price It Right
Overpricing is a guaranteed way to end up as one of those 23% canceled deals. Pricing with the market is essential. - Refresh and Stage
A fresh coat of paint, curb appeal, and staging (even virtual staging) make a major impact on how buyers perceive your home. - Consult Lenders
Know what concessions are standard in your price range. Buyers may expect rate buy-downs or closing cost help — just like builders are offering. - Targeted Marketing
Don’t just list on the MLS and hope. Use data-driven marketing to reach the most likely buyers for your home based on income, lifestyle, and search behavior. - Highlight Assumable Mortgages
If your FHA, VA, or USDA loan has a 2.5%–4% rate, make sure buyers know it’s assumable. That’s a huge selling point in today’s high-rate environment.
📈 What It Means Going Into Fall
Economic uncertainty remains a central theme. Even as rates edge lower, buyers are cautious. Sellers who adapt by pricing strategically, preparing their homes properly, and leveraging marketing advantages will have the best shot at a successful sale.
📲 Thinking About Selling?
Don’t leave it to chance. Find out what your home is worth in today’s market.
👉 Get a free, no-obligation report at www.homevaluetx.com
📲 Or call/text me directly at 210-260-6617
Let’s make sure your home doesn’t become another canceled contract.
—
Krishna Perkins
Broker, Maverick Homes & Neighborhoods